The name Nojoum was initially conceived through its Arabic meaning- Stars. Known not only for their unique beauty and elegance, Stars also symbolize the brightest, success and luck. Our brand identity is an elegant symbol of a Star with 5 blue diamonds. The colour was chosen because blue is associated with depth and stability. Each diamond signifies each Core Value of Nojoum Hospitality which is Excellence in Service, Uncompromising in Quality, Hospitality with a Difference, Improvement to always be better, Trust with communication and honesty. The idea of providing guests and visitors a fusion of Modern Living with a touch of Arabian Hospitality led Nojoum’s founders to develop its flagship property, Nojoum Hotel Apartments. Contemporary lifestyle is reflected in Nojoum’s interior design and furnishings from the lobby to the outdoor pool. Complimented with the warm reception and thoughtful staff, guests will enjoy memorable experiences staying with us.